The Human-Canine Alliance (TH-CA)

Inside the Pitch Taking on Big Pharma and Dog Rescue

• Stacie J. King • Season 1 • Episode 10

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In this milestone 10th episode, Stacie brings us behind the scenes in a Real Life Business study--a detailed walk into the pitch deck of The Human-Canine Alliance--a bold plan to reimagine mental health care and animal rescue in one unified solution.  

See the pitch deck slides on YouTube!

Learn about TH-CA's omnipresence approach across multiple channels and insights into the pitch deck's content. Stacie outlines how The Human-Canine Alliance aims to integrate rescue dogs into social prescriptions to provide emotional, physical, and cognitive benefits, and she introduces their AI-powered app for matching rescue dogs with individuals with mental health needs.

Call for expert guests! Stacie is seeking guests to discuss mental health, therapeutic work with dogs, and social prescriptions. 

Tune in to hear how we connect the dots to disrupt the current norms.

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Hey everyone. It's Stacie with The Human-Canine Alliance podcast, I've put together a really killer Real Life Business episode for you. It is definitely gonna be more beneficial if you watch it on YouTube versus listening to it because I show every single slide that I'm talking about in my pitch deck.

 I have to tell you, I am so excited to be here at episode number 10, and not just emotionally, because this has been a lot of work on my part, but I learned recently that statistics show that four out of five podcasters don't actually make it to their 10th episode and. Over half of them don't end up making it to their 20th.

In fact, about 1% of podcasters are making it to episode number 21. So, I think I said one of my earlier real life business episodes that this was taking me about 12 hours per episode, and I figured it would go down based on, you know, the amount of time put into it. I would figure I would make it more efficient.

However, there's a lot of things that you can do. There's a lot of tools and tricks and techniques and tips out there to learn and to implement. And so I would actually say that I have increased the time that I'm spending. However, I think it's getting better and I think it's getting stronger.

So we are growing and the reason we're still here at number 10, and we're gonna still be here at episode 21, is because we know too much. We've learned too much. I've learned too much.

I cannot let this go now. The Human-Canine Alliance, it's on, right? We're at episode number 10 and we're gonna make it to episode 21, and we're not going away. Stay with us.

 First off, one of my main goals for the pitch deck is to streamline The Human-Canine Alliance's intentions, strategies, and execution tactics.

It's supposed to capture what the essence of the organization is and what we're trying to do here, and why we're trying to do it, and why it matters and why it matters now.

Being able to have answers to those questions, obviously is really important to any organization. But, that was the number one reason I wanted to pull together this pitch deck because I felt like having so many different channels now, which you'll, learn about more in this podcast.

I've opened up multiple other channels since my last Real Life Business episode with you guys.

And one of my overall strategies is an omnipresence approach, which is basically taking a look at all of your channels and making sure that they have the same message going across.

So the pitch deck is something I'm able to come back to now and really just make sure that the message that I have honed and created for whatever channel that I'm creating it for.

The next thing that the pitch deck allows me to do is it makes it really easy to share, right?

Because I've got it now, as you can see in a Google Slides presentation. So it's very easy to share, with a quick link. People can pull it up on their phones. It's definitely mobile optimized.

And as we go through this, you're going see that it really makes it easy for someone to go through at their own pace.

And thirdly, kind of in line that easy to share strategy is it's a presentation on demand.

It really is. And not that I have to use the entire pitch deck as something, as a presentation when I want to use it, but I can pull from it in many different ways.

One of my strategies going forward the rest of 2025 is to be really getting involved with local events and trying to get into, networking groups where there are other business-minded people, investors, entrepreneurs. So, I'm going be getting involved and my point is that when I get the opportunity to give a presentation, I'm going take it, right? And absolutely.

Why not? I already have the presentation built. I'm just going be able to go to my pitch deck and say, oh, okay. I'm presenting to, I don't know, Santa Cruz Networking Group, right? And it's going have investors in it, and it's also going have people who might become customers of The Human-Canine Alliance.

And so I'm going want make sure that my presentation, that I prepare for them, that I pull from my pitch deck is aligned in a way that fits with that audience, right? But the best part is the content's already built. That's the best part.

All I have to do is pull from there and then just kind of tweak it and orient it and align it for my audience, right? So really an awesome just couple months of work, invested, but really going to be able to use it in so many different ways. I'm really excited about it.

And then last but not least, to align my business priorities, my podcast content and my social posts.

I was just saying, I can use it to come back and make sure that my messaging is on point and my messaging is staying in track with what I'm already telling investors and what I'm already telling the public that we're trying to do. I don't want get off track and get people confused if they go to the Facebook page and see something that really doesn't align with something they might have seen on the website.

Right. Or something they might have seen over on Instagram. I want make sure everything is the same message across the board no matter where they find us.

That said, let's move into the pitch deck.

Okay, so on the cover, as you can see, our tagline, which is really trying to capture the essence of what we're trying to do here is: two industries. One, cure, disrupting mental health and rescue to save lives and reduce costs. And that is really considered to be a hook, honestly.

Meaning that is supposed to grab somebody's interest and make them want go to the next page.

So next page. It's also supposed to be kind of a hook page, right? To get people to want know more. And so our next, hook stat, is America's falling behind on the future of mental health-care.

And we wanted to back that up just a little bit on this slide because I feel like that's kind of a really lofty statement. You know, it's not the most compelling statement unless you have something to back it up right away. And so that's why we added while UK, Canada, and 30 other countries invest in Social Prescriptions, America clings to pills and pays the price in lives and billions. I mean, that's compelling, right? So that makes me want change the page. I'm going change the page for you.

Okay. So of course we start off with the problem and, again, a hook America is prescribing a crisis while euthanizing a cure. And then this slide is really just trying to back up that claim of the problem and what the biggest problems are that we are trying to solve here.

So this is how we do it. We back it up just a little bit more with some numbers, right?

Mental health crisis, 60 million Americans struggle with mental health.

70% of them use prescription meds to regulate.

Over $282 billion is spent annually on mental health.

And these are still our current stats.

And then we move into our rescue numbers, which is euthanasia.

And 340,000 dogs are being euthanized every year, while there are proven stats, experiences, real life things happening, organizations out there proving it every day around the world right now, that dogs naturally offer emotional, physical, and cognitive benefits and that they're teachable. So there's a solution that we're killing.

There's a solution that we're euthanizing back to our hook in the title there. America is prescribing a crisis while euthanizing a cure.

And then our last little image here, which I really loved. I just feel like this woman really captures the frustration that so many people are feeling about the way that, they see mental health in our society today, in America.

So that said, our cure not only is here to transform one industry, it's here to transform two industries, that being the mental health industry and the rescue industry. And then also along the way, we have found that there's already an avenue for doing that, which is social prescribing, which is also why we have mentioned that here on this screen.

Okay, so in this slide, what we really tried to do is highlight what Social Prescriptions are and what they're doing in the countries that have invested in them at this point. And UK is really leading the way.

I mean, like I said in my last episode, they have implemented this nationally into their health program as of 2019, and they're seeing real stats. These are real stats, right?

They're GP visits, doctor visits are down 20 to 40%, their ER visits, their emergency room visits are down 15 to 25%. Their return on investment, their ROI. They're seeing a return of three pounds on those investments. And we talked a lot about this in the last episode, so I'm not going go into it right now.

So if you want hear the details right, go back to that episode.

However, it's really exciting what they have already done in the UK and the way that we can learn from them and mimic them and just integrate it here into America.

And as I'm saying here at The Human-Canine Alliance, just add dogs, add rescue dogs to the Social Prescriptions programs. Um, because they are trainable and because we have a huge resource of them worldwide. Right? Like I'm only calling out the euthanasia numbers here in America, but worldwide, the rescue industries are a problem.

We're also targeting on this slide what Social Prescriptions are designed to improve, which is depression, anxiety, PTSD, social isolation and helping people reduce the amount of medication that they are taking.

 then on this slide, we have made sure that even if you are not reading each slide, if you are just a skimmer, right, you are going see some numbers, we're going capture you with some real numbers that are hard to ignore.

And again, another kind of skim slide to help with supporting the problem, with supporting the timeliness of some solutions being introduced into our society now, like why does it need to happen now?

The three month average doctor wait, and the fact that 70% of people are taking medications; comparing around the rest of the world where we are in mental health, we're not doing really well, and so something's not working.

And so therefore 70% of people being on medications obviously isn't the answer for everyone.

And then in this slide, we really wanted to prove that this is being recognized not only by private organizations, but by federal organizations, by the government, right by this is a national crisis. This has been truly, honestly documented and recognized in multiple ways.

And one of those ways is through the Federal Reserve naming a missing market and tying that to mental health. And then the other one is loneliness and social isolation. Being deemed a public health crisis in 2023.

We've got a couple of charts here that, if we got them this far into our presentation, for the skimmers, for the people who aren't going to read, we just really want make sure we make an impact and we plant a seed in those people's minds.

And then same thing here, we use the colors to tie into the graphs. From a skimmers point of view, that really just helps you to be able to tie the information, the message that's trying to get across at a really quick grab.

Okay, and then we're moving into our solution. So we've done a lot of educating in this pitch deck and a lot of backing up our numbers.

And I will tell you that that is very much targeting American investors because in America we need to be educated on what Social Prescriptions are and how they can help our economy. But if I took this over to the UK or over to Canada. I wouldn't really have to educate them a whole lot on what Social Prescriptions are and what they can do for the economy, right?

Those first nine pages aren't all that applicable to them because they already know they're already doing it. Right. So this next part is the part that I feel like not only can help the US, but can help the UK and help the economies that are already working with Social Prescriptions, which is what The Human-Canine Alliance is here to offer.

And that is the rescue dogs being integrated into Social Prescriptions. And so I'm just going read this to you 'cause I feel like it's a really good capture of what we're trying to do.

" We're not replacing pills or therapy. We're helping to build a bridge between modern medicine and natural long-term support through rescue dogs trained to benefit a specific person."

Okay, so going into the solution for The Human-Canine Alliance, we have to prove why dogs are even applicable to mental health solutions as well as how they apply to the social prescription aspect. Right?

And so these next couple of slides, I'm just going fly through them real quick, but the point is that you can see that we have mapped out that they offer physiological effects,

emotional effects.

And behavioral effects. And on each slide, we really targeted exactly what that meant.

So on the physiological slide, you might see that we, mentioned PTSD, depression and anxiety, and then we tied our backing stats to those specific things.

 And on the emotional effects, we really focused on loneliness and social isolation.

And then. On the last one, of course, behavioral effects. We tied those specifically to medication intake and tied those stats specifically to that.

So again, really trying to be focused on how we're presenting the information at hand, because there's a lot of statistical information in this pitch deck, which can have a lot of meaning, but it doesn't matter if you don't present it in a way where it creates impact, where the person gets the message.

Like this is my salesperson, right?

Like, I doubt there's going be very many people who look at this pitch deck for the very first time with me, right? They're going look at this pitch deck before they ever even talk to me. Or they're going to maybe reach out to me and say, Hey, I'd love to look at your pitch deck and I'm going send it to them and maybe have a little bit of an opportunity to pitch it up, right?

But otherwise they're going look at it without me. So. I want make sure that this pitch deck and everything in it is not only explaining what we're trying to do, and proving the need for it, but it's really placing those needs in a way that people can relate to it and people can understand it.

So moving on, here is where we really get into our actual solution, which is the app, right? The Human-Canine Alliance app. And we call it, you know, TH-CA app for Future America. I mean, how good is that, right? Um, but the point is we really check the boxes here at the top and we say what this app is going do, it's going be powered by AI, it's going be backed by the community, it's going to have long-term success, and it's going be a strategic entry point into health-care reform.

We tried to capture what we're doing here as well, we're saying, " we use AI to match rescue docs with people in need, targeting mental health outcomes, while positioning Social Prescriptions as a scalable US health-care solution."

So not only are we providing the fact that we're offering a current solution to a current problem that we've already proven in our pitch deck prior to these slides, right? But we're showing that we're offering a long-term solution and a generational solution. And it's also, again, a solution that's, that is for two different industries, right?

I don't know how many times I can say that. That's the most exciting part to me, is it's not just one industry. This could really curb two different industries and worldwide, right? The concept is just so unique.

And then over here on the right, again, for the skimmers, data backs, potential results, and it's like what's going go down?

Anxiety and depression. PTSD, symptoms, medication usage, health-care costs.

What's going go up? Quality of life, social connectivity, dog adoption, success rates. This is all good stuff, right? This is all good stuff to be interested in and to want to invest in.

So what is the app actually going look like? Because we do not have it built yet. That's something I'm going get into a little bit further here in the podcast, as to where I'm at in terms of investments and where I'm at in terms of the software and the programs and the channels and all the messaging and all the things I need for the company.

Um, but the app, it's not, it's not anywhere near started yet. And so, these are visions, trying to make it relatable in ways that you already see doctor- related apps to look, like you already see matchmaking- related apps to look. So I want make it really easy for someone to come in and fly right through it.

I don't want make the app or the software an obstacle, right? I want have all the other obstacles out there. There's going be plenty of other obstacles.

But I don't want the app or the software to be one of those problems. I really want it to be as user-friendly as possible.

Okay, so this slide, it gives us an idea of what the human experience might look like on the app, right? And you're going fill out a personalized form that is going to capture things like your mental health and emotional needs, lifestyle and environment, activity level, household details, allergies, sensitivities, um, your canine experience level, right?

Your preferences on a canine breed or a size, because a lot of this is us learning enough about you, so that we can help the AI make the best matchmaking decisions possible.

And then from the Rescue center point of view, from the rescue center side, they're going to be filling out profiles for their dogs that are also going to have a personalized form. And that's going capture things like the temperament, the behavioral traits, training capabilities, breed tendencies, health, age and life stage, social compatibility, environmental compatibility, and of course their rescue history.

and then we felt like we needed to take the human experience and the rescue experience and put them on one slide and help the person viewing the pitch deck to see it all in one place.

So you've got your human profile and you've got your rescue profile. And as you can see, we have put in bold the items that, we feel like are compatibility matches between this human and this rescue dog.

And those are the quiet personality of the dog. And this woman who is prone to anxiety. She's not going to want a hyper dog. She's not going to want a dog that is, um, jumping all over the place and barking at a lot of things, right? She's going want a quiet dog, so that's a good match.

She has a small social circle and this dog enjoys leisure walks. So if she has a small social circle, maybe part of her mental health needs is getting her out a little bit more, right?

Is getting outside of that social circle, doing something outside of her routine, which maybe walk the dog around the block, which maybe that's not something she does usually-- walking around the block. Maybe that will open her up to meeting someone who's at their mailbox when she walks by, right?

So enjoying leisure walks and small social circle are a good compatibility match because those are two things that could fill a need. Honestly for both of them, right? The dog would love the leisure walk and the woman would probably really like to get out of her social circle a little bit and, and meet some new people or, just have a little bit more human interaction.

And then thirdly, the woman enjoys gardening and this dog digs holes when he is bored. So, that takes me to, great transition.

That's where the tailored training comes in. And so when the TH-CA app is able to match that this woman enjoys gardening and this dog digs holes when he is bored, the TH-CA app will then say, you know, this dog could be trained to dig holes on cue.

This is what I'm talking about when I talk about dogs being trained for people's specific needs, right? So if he can be trained by a trainer to dig on cue , and not dig when he shouldn't be digging or not dig whenever he is not supposed to be digging, but if he knows he can dig when he's told to dig.

He's going learn to just dig when he is told to dig. So if he can learn to dig on cue and she loves to garden, well what a cool match, right? Like he could totally be with her out in the garden and digging all of her holes for her, which honestly, as a 65-year-old woman, she probably doesn't love doing it anyway.

I mean, as a 40-year-old woman, I don't really love doing that. So I can imagine she wouldn't mind having a dog dig her holes for her.

 So, you know, these are the kinds of matches I'm talking about. I'm talking about getting outside the box, being creative.

And then where does funded by the community come in?

That's the built-in crowdfunding. So back to, the list here with the human in need, she's on a budget, right? And I know that that is a key factor to a lot of people when it comes to owning a dog is cost. Because dogs do cost money, right? Not only the medical factors that you have to take into effect, their food, right?

Just the food in general. But then, if they get sick or if they get into something they shouldn't get into, they have to go to the vet. And the vet is so expensive, we all know that. So her being on a budget makes probably all of this, um, just a dream if we have no way of helping her fund it.

Right. Which we do. Which is why every match will have a crowdfunding option. And that is going to be so that people have the ability to have the community help them pay for this dog, that would be such a huge benefit to their lives, and it would help with adoption fees, training fees, food, medical fees.

people will be able to donate $5. People will be able to donate $10. People will be able to donate a thousand dollars if they want. The point is, anyone can download this app or the woman can send this link out, share this link out to her profile. And therefore, anyone and everyone could donate to this match. And of course, I'm leaving out a lot of details.

Also in my mind, this crowdfunding option would not just be a one-time thing. This would be like a subscription base that people could say, you know what, I'm going to, uh, $5 a month, $10 a month, a hundred dollars a month, be donating to The Human-Canine Alliance crowdfunding Sponsor-a-Match program so that these matches as they are made around the country are, or maybe around your community, you know, we could even, we could even localize it!

Guys. See, tell me what you think. Tell me what you think.

It would be awesome to be able to donate to something that you then see walking down the street, wouldn't it? Like how cool would that be? It is. Like, I know we all love to, we, there's so many of us who want to donate and feel like we're part of something and feel like we're helping give back.

And I feel like it can be really hard to donate your hard earned money when you don't really see what's happening with it. I know a lot of organizations, they send out booklets, they send out emails, they send out newsletters.

So back to The Human-Canine Alliance. Think about this. If you were donating on a subscription base to The Human-Canine Alliance app, and then you saw one of the matches, the dog and the human walking down the street.

How happy would that make your heart? How happy would it make your heart? I know it'd make your heart so happy.

Okay, I'm going just keep moving. I love this tagline here at the bottom, which is really emphasizing the results of what we're trying to do here, which is emotional healing, economic relief. A future where impact and investment grow together. Isn't that good? I think it's so good.

Okay. We're almost at the end. When it comes to the training experience, this is very much for the trainers, right? And so what are the trainers going be doing? They're going to be getting a report from the TH-CA app that is going to say to them, this person and this dog have been matched, and these are the reasons why.

These are the characteristics that they've matched on. And this is our recommendation as to the customized training plan that you should do for the dog in order to make it the best possible match for the human and the dog.

And then of course, there's going to be real time adjustments that, I mean, I am a big believer in technology, but I'm a bigger believer in the human brain.

Okay? So I'm always about looking at the data, and what AI has to give us and offer us, and then saying, Hmm. Does that make the most sense? Or should we customize that a little bit more for the human reality of it? Right. So I'm all about a human trainer looking at these reports and adjusting them real time if they need to be adjusted.

And then putting these dogs through these training programs that are customized specifically for them. In my mind, they're learning anywhere from three to five skills that are specific to the match, specific to the human that they're being adopted by.

And, back to the recommendations that the Ai Matchmaker app has spit out for us. And then from there, the dog and the human will then go through their own training.

They'll have their own set of training that they need to go through so that the dog and the human can successfully communicate together.

And then of course you have to include the dog's experience, right?

They're going get very specific, unique training that's not only specific to what the human needs, but it's specific to what this dog's natural behavior already shows. We're really trying to lean into the strengths of the dog. So that the dog is happy too. It's not like we're having the dog dig holes when the dog hates dirt, right?

And then we land on again another hook kind of statement, which is, "Let's Change Course. Help us turn America's Pill Bond into a Human-Canine Bond. And help build a foundation for Social Prescriptions in America.

And then our roadmap is a really good snapshot of where we've been, where we are right now and where we're going. And this is a slide that if you're building a pitch deck, you need to have, right?

People need to get a high level view of exactly where the business is at. The whole pitch deck is about, the concept, is about the problem, the why now, and the solution, right? But this really gives a snapshot of the behind the scenes and the nitty gritty and exactly what we're trying to do to get to that solution.

 All right. We have covered a lot and we are gonna cover some more, but let's take a quick break. Go get your coffee, go get your water, whatever it is you get. We'll see you back here in a few.

 Hey, hey. Thanks for listening to the commercial break and not skipping through. If you are a small business looking for some inexpensive exposure and professionally voiced commercial, head on over to buy me a coffee and you can buy this ad space for a pretty inexpensive price. You get to keep the audio file.

We'll see you soon.

/ Okay, so it's no secret that May is Mental Health Awareness Month, right? But I felt like it would be really smart to put a little education behind that here on this podcast today, because what does it mean? What does Mental Health Awareness Month, other than the fact that it's a month where people try to hone in on mental health awareness .

What it really means is it was established back in the 1940s and it was established because of the stigma around mental health and the fact that people needed mental health help. Before they actually had the problem. Trying to create prevention around the problem.

And I just feel like that's really important knowledge to have because 60, 70, 80 years later, we are still not only still struggling with mental health problems, but we are a declining nation because of those mental health problems in America.

And so I just feel like it's something we should recognize, just how long mental health awareness has been something our country has been trying to bring to the forefront, literally since 1949 and to this day today.

I think it's just so telling that this year's themes from Mental Health America and the National Alliance of Mental Illness, their themes for mental health awareness month are, "turn awareness into action."

And, "in every story, there's strength." And the reason behind those two things is because. While people might be aware that mental health is an issue, we don't seem to be taking much action towards preventing the problems it creates, in our, in our society today.

And then secondly, in every story, their strength.

That has a lot to do with people feeling the stigma that obviously was felt back in the 1940s when they established mental health awareness month, but just feeling the stigma of having some sort of mental health problem that they have to deal with and not being able to talk about it out loud without feeling like they're gonna get judged in some way.

And what I think is really cool is these themes encourage people to not only take the concrete steps, but then to share the steps that they took and let people know how they took them and how they got where they're at, just to help other people be able to take those steps or be able to relate back to it as well.

 Okay. Thank you so much for joining us for episode number 10 of The Human-Canine Alliance podcast. I am so happy to have been with you here today, and I'm looking forward to being with you for the next 10 episodes of The Human-Canine Alliance. And what do those look like?

We are definitely going to be pulling in people to interview in the next 10 episodes, and I am putting a call out there. I am looking for people who have expertise and experience and knowledge when it comes to mental health, when it comes to working with dogs for therapeutic reasons. And then of course, when it comes to social prescriptions.

If you have any sort of expertise or experience, knowledge in those three areas, I would really, really, love to hear from you, and see if it would make sense for you to be interviewed on the podcast.

 The Human-Canine Alliance, we are here to be flexible and to bounce around and to, adapt and figure out how this works. How do we make The Human-Canine Alliance work for people with mental health issues and for the rescue industry?

Because it has the potential. It definitely has the potential. I need your help. I need your help. So please reach out if you have that kind of experience. I wanna interview you, I wanna meet you.

That being said, let me put out a couple of plugs for all of my channels. So we now have a website: humancaninealliance.com. That is where you're gonna find all of our latest episodes of the podcast are gonna be their links to our LinkedIn, our Facebook, our Instagram, our YouTube, and our Buy Me a Coffee.

I'm gonna be starting communication via email here very soon. And if you would like to be on that list, please add your email to my website.

There is a subscription box. You'll see it right there. It's easy. Just add in your email address and it'll put you on the list.

Thank you so much for joining the Human-Canine Alliance podcast. I am Stacie, your host.

This was episode number 10. We are more than happy to have been here for episode number 10. We look forward to being here for another 10 episodes.

I hope you continue to listen.

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